Media

Our philosophy is to help producers create great content, and help listeners find that content through our website and content syndication partners.  We offer value to sponsors and advertisers by offering a range of simple and targeted advertising solutions.

We attract some of Australia’s leading podcast talent including one of Australia’s leading tech podcasters Dave Gray, Australian Womens’ Weekly Astrologer Jessica Adams, TV sports personality Coach Jeff Smith and  Dream Analyst Jane Teresa Anderson who is regularly heard on Australian radio, and seen on Channel 7′s Sunrise program and The Morning Show.

Origins

The origins of the Lifestyle PodNetwork can be traced back to 2007 and an early podcast called Podcasters’ Emporium.  The show was – and is today – designed to help people create better podcasts by focusing on areas like audio quality, feeds, community, marketing and equipment.   The show – hosted by Dave Gray and James Williams – quickly attracted a large audience of podcasters from right around the world.

As the show built a worldwide community of podcasters, one significant theme started to appear: People loved to podcast, but many lacked the technical and marketing know-how to get their show mainstream recognition.

This was happening at the same time that large media companies were entering the podcast market with time-shifted radio and TV content.  On one hand this brought podcasting mainstream recognition.  The downside was that many podcasters who work hard to create free content, were fast becoming invisible on directories like Apple iTunes, because they couldn’t compete with the sheer audience size of mainstream content consumers.

Driven by a wish to equalize the playing field, and compete with the ‘big guys’ – James Williams launched the Lifestyle PodNetwork in June 2008, with five shows and three hosts.  James built the first website himself – and the network was born.

Recent events

Two years later, the network’s growth makes it Australia’s fastest growing podcast network, promoting more than 40 free shows and serving over 1TB of podcasts to listeners around the world every month.The network has attracted show hosts from the United Kingdom, Canada, the United States and Australia and it covers a range of audience interests from including Technology, Spirituality, Business, Travel, Music, Sports and Recreation and many more. Visitors can listen to any show by pressing play on the player built into each show’s home page or through our Syndication partners: Apple iTunes, Zune Podcasts and Castroller.

In 2011 Lifestyle PodNetwork created a range of free LPN mobile applications for Apple, Android and Nokia devices, so that listeners could listen to all the latest shows from the Lifestyle PodNetwork on-the-go.  These hugely popular applications tap the rapidly expanding mobile entertainment consumer market.

A large majority of our podcasts are free. The Lifestyle PodNetwork is supported by listener donations. In 2011, the Lifestyle PodNetwork will grow by an extra 20 shows.

James Williams is the founder of the Lifestyle PodNetwork. He works with podcasters and content producers to build entertaining and engaging podcasts. He also hosts a number of shows on the Lifestyle PodNetwork including: Two Schooners, Lifestyle Chill, and Podcasters’ Emporium.

Discover more about the Lifestyle PodNetwork on Wikipedia.