Build brand equity by allowing our Lifestyle PodNetwork hosts to deliver your brand to their listeners.
Our network is an innovative, invaluable online resource for both podcasters and listeners alike. The Lifestyle PodNetwork provides an essential source of information, ideas and insight to our podcasters , and informative, educational and entertaining content to our listeners. Our intelligent and knowledgeable hosts and their guests provide reputable advice and guidance in an entertaining, conversational style.
Lifestyle PodNetwork is dedicated to bringing our listeners the widest variety of programming on the web, and new listeners choose programming from the Lifestyle PodNetwork every day. It is choice that makes podcasting such a compelling medium to choose for sponsorship and advertising opportunities because of the rich vein of loyalty achived by our show hosts.
When you choose to sponsor a Lifestyle PodNetwork you are making the choice to align your product and services with shows that have loyal listeners who choose to listen to that show and that host.
You can grow your business and build brand equity by allowing our hosts to deliver your brand to their listeners.
Podcasting provides you an opportunity to reach broad demographics with our shows. In general our listeners are younger, better educated and more affluent than mass media audiences and web audiences in general.
The most recent research from Edison Research shows that video and audio podcast audiences are growing, with US figures showing that 18% of all people in the US have listened to podcasts.
This research also shows that 30% of regular internet users - thats 3 in every 10 people using the internet - have downloaded a podcast. Of those people it's pretty equally proportioned between men (52%) and women (48%).
The largest group of consumers of podcasts are aged between 25-44 (22%) closely followed by 12-17 (21%) then 25-34 (20%).
What is interesting about these groups of podcasts are that you are less likely to find them listening to the radio or watching TV, because they are on their computers downloading music, podcasts and internet media.
Given that the largest age group of podcast listeners are between 12-44 years, it is perhaps unsurprising that technology gadgets and computer games are high on the ownership list of these demographics, they are also higher consumers of movies and music, and more than twice as likely to subscribe to DVD rental services online.
Lifestyle PodNetwork listeners are loyal, engaged, unlikely to fast forward, measurable, trendsetters and focused. Podcasting is an exceptionally fast-growing marketing technology.
Most importantly podcasters are technology savvy, research their purchases online and spend more both in online and traditional markets.
If you don't believe us, check out the research at Emerson and then come back and talk to us about a campaign to help your business achieve real results using podcasting to reach your customers.
Select Lifestyle PodNetwork based on a combination of creative content and audience demographics. We can then create you a customised, comprehensive campaign for your business.
FOR MORE INFORMATION:
James Williams,
sales@lifestyleomnimedia.com
Advertising Options
Lifestyle PodNetwork shows bring content directly to a users' desktop computer, or podcast player. We provide a range of show options that create potential for you to reach the exact audience you are looking for.
Here are some of the ways we can help you reach that audience, through sponsorship and advertising agreements:
15 Second Advertising Spot - Professional voice talent record a 15 second spot for insertion in the podcast program, this will generally happen within the first three minutes of the show to ensure maximum exposure. You can decide whether you want a male or female announcer.
Sponsorship Announcement - at the beginning and end of the episodes your business sponsor, we make an announcement saying "this podcast is brought to you by..."
Sponsors Web Link - within the show notes of the sponsored episodes, a link will be created to the sponsor's website or a specific web page on the sponsor's website at the discretion of the sponsor.
Sponsor Logo - your logo can be inserted, with a hyperlink to your website or a nominated page on your website. This logo will appear in the show notes of the particular episodes sponsored. These details will remain available while the show is in production, within the show archives.
